Practical Strategy

Bridging the gap from strategy to execution

CommercialSolutions helps you deliver results. Using our proven ViSTA model we create a crystal-clear vision that everyone buys into. We then plan and execute a strategy to achieve it.

The world is changing so quickly that the mega-strategy project is obsolete. Companies are creating clear purpose and vision, and focusing on getting there with realistic strategies that flex to meet inevitable bumps in the road.

Why spend months and millions on a complex strategy that is out of date before its implementation, when you can build momentum and get rapid, increasing results?

Whether you need a Go To Market, Sales, Customer, Marketing, Business Development, Digital or any other strategy, ViSTA is the most effective model we've seen. Just ask our clients.

ViSTA

Clear

Creating a vision so simple it 'fits on a coffee mug' means others buy in immediately

Strategy is decision-making - what you'll do and what you won't

So everyone understands where to focus

Engaging

Most strategies fail due to lack of team buy in

We involve those who the strategy impacts, and encourage their ideas

We believe the team are best placed to build the best strategy

Flexible

"Everyone has a strategy until they get punched in the face" - Muhammad Ali

Things change, and a clear, simple strategy is easy to evolve

We also consider future contingencies in the creation phase

"We just achieved in 4 hours what Consultancy D took 4 months to do" - Chief Strategy Officer

Joint Business Planning

Truly Collaborate with Partners

Next generation approach
Decide desired relationship and goals
Measure the power balance
Engage your business partner
Deliver your plan successfully

Go To Market

Strategy

Go To Market Strategy

As the world changes, your approach to the market must too

Create a unified view of your current and future situations
Engage the team to build the vision to win with clients profitably
Decide where you’ll focus to achieve your vision
Create the tactical plan
Support your team to achieve your plan’s results

Business

Strategy

Business Strategy

Build a practical strategy for your
total business, or a division

Engage the team and build success vision
Decide where to focus to deliver this vision
Plan the tactics to deliver your strategy
Support the team to achieve the goals

Customer

Strategy

Customer Strategy

Build your power to over-perform with a specific customer

Find, deliver and demonstrate value
Understand the balance of power and increase your influence
Plan the tactics to deliver on your strategy
Bring the team together with confidence to win in the market

Sales Strategy

Develop a clear strategy across your customer base

We help you make the tough decisions - where you want to win
We engage the team to create the plan to achieve this
Implementation support, discipline and adaptation as markets change

Strategy

Training

Strategy Training

Show your team the value of 'lifting your heads'

Demystify "Strategy"
Clear strategic frameworks
Practical tips to consider the long term...everyday
Fit to your individual situations