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Practical Strategy
Bridging the gap from strategy to execution

CommercialSolutions helps you deliver results. Using our proven ViSTA   model we create a crystal-clear vision that everyone buys into. We then plan and execute a strategy to achieve it.

The world is changing so quickly that the mega-strategy project is obsolete. Companies are creating clear purpose and vision, and focusing on getting there with realistic strategies that flex to meet inevitable bumps in the road.

Why spend months and millions on a complex strategy that is out of date before its implementation, when you can build momentum and get rapid, increasing results?

Whether you need a Go To Market, Sales, Customer, Marketing, Business Development, Digital or any other strategy, ViSTA    is the most effective model we've seen. Just ask our clients.






Creating a vision so simple it 'fits on a coffee mug' means others buy in immediately

Strategy is decision-making - what you'll do and what you won't

So everyone understands where to focus


Most strategies fail due to lack of team buy in 


We involve those who the strategy impacts, and encourage their ideas

We believe the team are best placed to build the best strategy


"Everyone has a strategy until they get punched in the face" - Muhammad Ali

Things change, and  a clear, simple strategy is easy to evolve

We also consider future contingencies in the creation phase

"We just achieved in 4 hours what Consultancy D took 4 months to do" - Chief Strategy Officer

Joint Business Planning

Joint Business Planning

Truly Collaborate with Partners

  • Next generation approach

  • Decide desired relationship and goals

  • Measure the power balance

  • Engage your business partner

  • Deliver your plan successfully

Go To Market

Go To Market Strategy

As the world changes, your approach to the market must too

  • Create a unified view of your current and future situations

  • Engage the team to build the vision to win with clients profitably

  • Decide where you’ll focus to achieve your vision

  • Create the tactical plan

  • Support your team to achieve your plan’s results


Business Strategy

Build a practical strategy for your
total business, or a division

  • Engage the team and build success vision

  • Decide where to focus to deliver this vision

  • Plan the tactics to deliver your strategy

  • Support the team to achieve the goals


Customer Strategy

Build your power to over-perform with a specific customer

  • Find, deliver and demonstrate value

  • Understand the balance of power and increase your influence

  • Plan the tactics to deliver on your strategy

  • Bring the team together with confidence to win in the market

Sales Strategy

Customer Strategy

Develop a clear strategy across your customer base

  • We help you make the tough decisions - where you want to win

  • We engage the team to create the plan to achieve this

  • Implementation support, discipline and adaptation as markets change


Strategy Training

Show your team the value of 'lifting your heads'

  • Demystify "Strategy"

  • Clear strategic frameworks

  • Practical tips to consider the long term...everyday

  • Fit to your individual situations

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